Case Study Perfomax
Bolieyn
Industry: Apparel / D2C E-commerce Channel: Meta Ads Engagement Period: First 20 Days (Onboarding - Month 1)
Overview
Bolieyn is a growing clothing brand in kochi, apparel brand that came on board for performance marketing support with no prior paid social presence to build on. The goal for the first 20 days was straightforward: get the brand real, consistent sales, and build the infrastructure to see — and grow — what's working.
Objective: Meta Ad campaigns to drive sales, build growth visibility, and move beyond a single hero product.
Challenges
- The brand was facing growth issues, with no established paid marketing engine to rely on.
- Low sales volume, with revenue not translating into a scalable or repeatable pattern.
- Only one product was moving - almost all orders were concentrated on a single item, with the rest of the catalog seeing little to no traction.
Solution
- Launched and structured Meta Ad campaigns from scratch, setting up the full tracking and reporting layer needed for ongoing optimization.
- Built a performance benchmarking system - tracking ROAS, cost per order, AOV, and spend efficiency from Day 1 - to give the brand full growth visibility instead of guesswork.
- Diversified ad exposure across the catalog rather than pushing only the existing bestseller, opening the door for multiple products to gain movement.
- Maintained full-price selling discipline, avoiding reliance on discounting to drive early volume.
- Set up a phased cost-efficiency roadmap (Month 2–4) to keep improving ROAS as campaigns mature.
Results
?Sales achieved — from a standing start to consistent daily orders ? Growth visibility unlocked — full performance tracking now in place ? Multiple product movement — no longer reliant on a single item
Performance Report
| Metric | Value | ||
|---|---|---|---|
| Net Sales | ?59,315 | ||
| Total Orders | 71 (?3.55/day) | ||
| ROAS | 3.27× | ||
| Average Order Value | ?835.42 | ||
| Discount Leakage | 0.50% (minimal-full-price selling intact) | ||
| Discount Leakage | 18153.14 |
