Challenges

• The brand had a low level of activity on social media platforms.
• Starting a campaign under these circumstances was likely to yield a low conversion rate.
• There were many competitors already engaged in digital marketing and running active campaigns.
• This meant that the cost per click rate was higher.

Solution

• We utilized a theme layout strategy on Instagram to increase engagement and attract followers.
• We created content specifically for LinkedIn and Facebook to target our desired audience.
• We launched targeted campaigns to attract enquiries from individuals looking to start a business in Dubai and those searching for the best business setup company in Dubai.
• We generated traffic from Google Ads and implemented a remarketing strategy to lower lead acquisition costs.