Case Study Report
A comprehensive digital strategy capturing qualified leads from users actively searching for premium apartments through high-intent keyword targeting and data-driven optimization.
668
Total Conversions
A Google Search Campaign was executed for a premium residential project in Thrissur & Kochi to capture qualified leads from users actively searching for apartments and flats, using high-intent keywords such as “Apartments in Thrissur,” “Flats in Thrissur,” and “2/3/4 BHK Apartments.”
Google Tag Manager, GA4, and Microsoft Clarity Heat Maps were implemented for accurate conversion tracking — improving landing page performance, user experience, and lead quality throughout the campaign.
What we set out to achieve
Attract high-intent apartment buyers actively searching on Google.
Drive phone calls and enquiry form submissions from serious prospects.
Encourage prospective buyers to visit the project location in person.
Improve conversion rate while keeping acquisition cost under control.
12,100
Clicks
668
Total Conversions
₹11.5L
Ad Spend
₹1,720
Cost / Conversion
Key Insight
Lead forms drove the majority of conversions — reinforcing the value of a fast, mobile-optimised enquiry flow.
The technology behind our data-driven decisions
Centralised, reliable tag and event deployment across the site.
Full-funnel behaviour and conversion event tracking.
Visual insight into scroll depth, clicks, and drop-off points.
Home Buyers, Families, Working Professionals, NRIs, Property Investors
Apartments in Thrissur
Flats in Kochi
Luxury Apartments
Ready to Move
High-Intent Search Targeting
Built around keywords with clear buyer intent.
Responsive Search Ads
Compelling headlines and CTAs tested across variations.
Full Extension Suite
Call, Location, Sitelink, and Callout extensions.
Overcoming obstacles with data-driven strategy
| Challenge | Solution |
|---|---|
| High competition in Thrissur real estate | Focused on high-intent keywords with optimised bidding |
| High CPC on competitive terms | Improved Quality Score, tighter ad relevance, negative keywords |
| Visitors leaving without enquiring | Heat map-led CTA placement and page redesign |
| Form abandonment | Simplified forms, improved mobile usability |
"The Google Search Campaign successfully attracted high-intent home buyers and delivered consistent lead generation throughout the year. Combining strategic keyword targeting with GTM, GA4, and Microsoft Clarity delivered accurate tracking, better user experience, and stronger lead quality."
668 Conversions
Average CPC: ₹1,720