Industry: Apparel / D2C E-commerce

Building a
Scalable Engine
from Scratch

How Bolieyn achieved consistent daily sales and catalog-wide movement within the first 20 days of Meta Ads onboarding.

3.27×

ROAS Achieved

₹59k+

Net Sales (20 Days)

The Overview

Bolieyn is a growing clothing brand in Kochi that came on board for performance marketing support with no prior paid social presence to build on.

The goal for the first 20 days was straightforward: get the brand real, consistent sales, and build the infrastructure to see — and grow — what's working beyond a single hero product.

Primary Objective

Meta Ad campaigns to drive sales, build growth visibility, and move beyond a single hero product.

The Challenges

No established paid marketing engine or prior data to rely on for scaling.

Low sales volume with revenue not translating into repeatable patterns.

Single-product dependency — almost all orders were concentrated on one item.

The Solution

Structured Meta Ad campaigns from scratch with full tracking.
Built performance benchmarking (ROAS, CPO, AOV) from Day 1.
Diversified ad exposure across the entire catalog.
Maintained full-price selling discipline (minimal discounts).
Set up a phased cost-efficiency roadmap for Months 2–4.

Performance Report

First 20 Days: Onboarding Phase

₹18,153

Net Sales

Total Orders

3.27×

ROAS

₹835.42

Average Order Value

Key Outcomes

✓

Consistent Daily Orders (≈3.55/day)

✓

Full Performance Tracking in Place

✓

Catalog-Wide Movement Achieved

✓

Minimal Discount Leakage (0.50%)

Ad Spend

₹59,315